Regional vineyard names new vice president of enterprise enhancement

Barry J. White

– Ancient Peaks Winery has appointed Barry J. White as Vice President of Business enterprise Advancement, a freshly proven posture encompassing standard management, immediate-to-client (DTC) functions, and enlargement into distribution channels.

“Barry is the proper man or woman to aid us drive the ongoing development of Historical Peaks,” said Co-Proprietor Karl Wittstrom. “His skillset and expertise are just what we need at this instant in the evolution of our winery.”

“Barry has connections that will open up new doorways and optimize the possible of Historical Peaks wines all-around the earth,” Co-Proprietor Doug Filipponi added, “He will also refine our wine club, DTC attempts, and on-web site vineyard ordeals.”

Established in 2005 by Filipponi, Wittstrom, and Co-Proprietor Rob Rossi, Historical Peaks is a popular family-owned estate winery located in the Santa Margarita Ranch AVA of Paso Robles. Their wines, including Cabernet Sauvignon, Zinfandel, Oyster Ridge Bordeaux-design and style mix, and others, are dispersed throughout 48 states, Canada, and Japan. The vineyard is celebrated for its sustainably farmed estate Margarita Winery, reflecting the one of a kind terroir of the area.

White joins Ancient Peaks from Barton Family members Estate in Paso Robles, where he served as Common Supervisor for 3 a long time. Prior to that, he spent around 20 several years at Princess Cruises and Princess Cruise Line, culminating in the function of Senior Company Director of Food items & Beverage Functions and Technological know-how.

White’s comprehensive global knowledge in hospitality, wine procurement, techniques advancement, and technologies innovation is envisioned to travel Historical Peaks’ profits technology and experiential general performance.

“I’m honored to sign up for Historic Peaks and to participate in an integral part in the up coming chapter of the model at this thrilling time in their journey,” White mentioned. “The possibility to get the job done together with Doug, Karl, Rob, and the talented workforce at Historic Peaks is truly a at the time-in-a-lifetime prospect.”

Historic Peaks is renowned for specializing in wines from their sustainably farmed estate Margarita Winery in Paso Robles, nestled into the Santa Lucia Mountain Assortment. Their tasting room is found in Santa Margarita. Visit for far more information and facts.


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