Nexstar Electronic Names Dennis Cook dinner Senior Vice President of Product sales Marketing
Expert Electronic Advertising and marketing Executive Will Lead All Advertising for Company’s Digital Division, with a Distinctive Aim on Accelerating the Company’s Promoting Gross sales Enterprise
LOS ANGELES, April 19, 2022–(Business WIRE)–Nexstar Electronic, the digital division of Nexstar Media Inc., a wholly owned subsidiary of Nexstar Media Group, Inc. (Nasdaq: NXST), declared these days that it has named veteran advertising and marketing executive Dennis Prepare dinner as Senior Vice President of Profits Marketing and advertising. Mr. Prepare dinner will oversee the electronic division’s go-to-marketplace technique and all profits-driving ad income advertising and marketing initiatives in aid of the promoting sales business. Based in Los Angeles, Mr. Cook dinner will assume his new obligations promptly, and report to Lori Tavoularis, Main Revenue Officer at Nexstar Digital. Nexstar Electronic, the seventh-largest news and facts electronic assets in the U.S. with more than 133 million monthly special website visitors, prides itself on developing high quality regional and national news content material that provides very engaged and useful audiences to advertisers.
A marketing and media marketplace veteran, Cook dinner has held leadership roles in client marketing, affiliate distribution, and advert revenue advertising at Sony Shots Television, The Walt Disney Corporation, CBS Television, Showtime, and ESPN. During his 20+ years in broadcasting, cable, syndication and digital media, Mr. Prepare dinner has constantly shown his ability to start and grow new firms and brands – driving scores, earnings, and profitability.
Mr. Prepare dinner joins Nexstar Electronic from Gamut, a Cox Media Group company, wherever he led all marketing and advertising, communications, innovative services, and insights groups centered on driving streaming advertisement income income. Throughout his tenure at Gamut, brand name awareness grew 174%, site website traffic grew 249%, and revenue enhanced 152%. Underneath his management, Gamut also gained the Broadcasting & Cable Advanced Advertising Innovation Award, the Digiday Movie & Television set Award, and he was named to the Cynopsis Electronic “It Record”.
Prior to Gamut, Mr. Cook dinner invested 6 years at Sony Pics Tv wherever he oversaw ad product sales marketing and advertising for off-network and to start with run syndicated tv programming which include “Seinfeld,” “Wheel of Fortune,” “Jeopardy,” and “The Dr. Oz Exhibit.” He also led income advertising for the streaming media system Crackle and gaming residence PlayStation. Just before Mr. Cook’s time at Sony Shots Television, he led advertisement gross sales internet marketing efforts at The Walt Disney Company’s radio divisions, which include ABC Radio Networks and ESPN Radio. In this role, he designed customized client methods connecting major advertisers with the company’s 150 million weekly listeners across 4,500 affiliate stations.
“Dennis is a greatest-in-course marketer and delivers deep know-how and expertise of the digital, streaming, and tv media landscape,” explained Ms. Tavoularis. “He is a confirmed manufacturer builder, income generator, and leader, and will be instrumental in driving sales for the corporation as he usually takes our full cross-platform suite of abilities to current market and delivers meaningful company results for our promotion customers.”
“I am honored and thrilled to sign up for Lori and the overall Nexstar Electronic crew at this extraordinary time of development in the digital and streaming promotion marketplace,” claimed Mr. Cook. “As the #1 nearby broadcaster in the U.S., Nexstar leads the industry with their nationwide access, neighborhood know-how, and details-driven viewers concentrating on abilities. I seem forward to doing the job with this proficient workforce to provide results for our marketing clients by offering not only the very best remedies, but the most effective services in the marketplace.”
Mr. Cook dinner is an active participant in media-field relevant businesses together with the IAB Innovative Tv & Digital Online video Committee, the Advertising Analysis Foundation Board of Curators, and the Forbes Agency Council, in which he is an Official Member and shares his field knowledge on skilled panels. He also has been a guest speaker at quite a few field conferences which include MediaPost’s OMMA World-wide and the Brand Innovators Trade Marketing Summit.
Master much more at www.nexstardigital.com
About Nexstar Media Team, Inc.
Nexstar Media Team, Inc. (NASDAQ: NXST) is a foremost diversified media organization that creates and distributes partaking regional and national information, sports activities and entertainment information, such as 283,000 hours of unique video clip written content every year. Nexstar owns America’s largest local broadcasting team comprised of top rated network affiliate marketers, with 200 owned or companion stations in 116 U.S. marketplaces reaching 212 million individuals. Nexstar’s television property also include things like NewsNation, America’s quickest-rising national news and entertainment cable community reaching 75 million tv households, common amusement multicast networks Antenna Television and Rewind Television set, and a 31.3% possession stake in Tv set Foods Community. The Company’s portfolio of electronic assets, which include The Hill and BestReviews, are collectively a Major 10 U.S. electronic news and facts home with around 120 million month-to-month special users as of December 31, 2021. In addition to providing fantastic content material and assistance to our communities, Nexstar delivers premium multiplatform advertising and marketing opportunities at scale for firms and makes trying to find to leverage the powerful customer engagement of our persuasive content offering. For a lot more data, make sure you pay a visit to www.nexstar.television.
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