The AI-powered platform has two-way integration with Salesforce, e mail programs and social media platforms that will allow for Hightower advisors to increase collaboration and measurement and supply meaningful development results
CHICAGO, May well 17, 2022 /PRNewswire/ — Hightower, a person of the nation’s premier registered financial investment advisors (RIAs), these days introduced that it has partnered with TIFIN Clout, component of TIFIN Prosperity, to serve as its individualized electronic internet marketing system, which will enable Hightower advisors to generate more potential customers and referrals, speed up conversions and construct belief with equally customers and prospective buyers by efficient, measurable marketing and advertising campaigns.
The TIFIN Clout system will aid Hightower advisors in relocating clientele and prospective buyers as a result of all the steps of the consumer journey. As a subsequent-evolution advertising and marketing platform, TIFIN Clout works by using artificial intelligence (AI) and human being familiar with to observe clientele and prospects by means of the buyer’s journey and produce meaningful development outcomes. The system has two-way integration with Salesforce, electronic mail and social media platforms that will allow for Hightower to strengthen the two collaboration and measurement.
Last calendar year, Hightower released a bespoke content promoting application that is supporting its advisors grow and hook up with prospective clients and purchasers by delivering well timed and pertinent considered management. With material established by Hightower’s skilled financial writers and marketers, the custom-made program delivers advisors with access to a prosperity of collateral—blogs, podcasts, newsletters, white papers, infographics, gatherings, social media posts and trader-facing webinars with accompanying support—that can be formatted to match their brand. Around 75% of advisors are applying Hightower’s written content method to good effects.
“By partnering with TIFIN Clout, we are evolving our written content marketing and advertising plan to deliver our advisors with obtain not only to subtle articles and collateral but also to innovative resources to track and measure their progress,” claimed Meghan McCartan, Hightower Running Director, Head of Marketing. “TIFIN Prosperity is an sector chief in fintech expansion methods, and we’re excited to pair this engineering with our thought management to provide even far better benefits for advisors.”
Hightower advisors who carried out a qualified content material tactic grew 3.2 instances as quick as their friends in 2021. Advisors who implemented reside/virtual activities for prospective clients grew two periods as rapid as their peers, while advisors utilizing podcast/Television/radio and social media tactics, grew at 1.8 times and 1.7 periods respectively.
“We are delighted to companion with Hightower and their advisor community to establish new and deepen current interactions with their prospective buyers and clientele. In a environment in which each individual investor is distinct and anticipations for personalised client engagement are currently being established by other industries, companies need to stand out amidst all the sounds to drive development when also boosting advisor productivity.” reported Niharika Shah, Standard Manager of TIFIN Clout.
Hightower is a prosperity management business that offers investment, money and retirement planning expert services to men and women, foundations and spouse and children offices, as nicely as 401(k) consulting and cash management services to corporations. Hightower’s funds options, operational aid solutions, size and scale empower its lively neighborhood of unbiased-minded prosperity advisors to expand their corporations and assistance their clients achieve their vision of “very well-th. rebalanced.” Primarily based in Chicago with advisors throughout the U.S., the company operates as a registered expenditure advisor (RIA). Master additional about Hightower’s collaborative small business design at www.hightoweradvisors.com.
About TIFIN/TIFIN Clout
TIFIN is an AI-driven fintech that leverages information science, investment intelligence, and technological innovation to produce partaking and personalised trader encounters. By connecting men and women to assistance and investments, TIFIN bridges the hole between traders, their trustworthy intermediaries, and asset managers.
Launched in 2018 by Dr. Vinay Nair, a previous Wharton Professor and profitable entrepreneur, TIFIN was established to help make investing a potent driver of fiscal properly-becoming by doing away with frictions traders experience.
TIFIN manages Magnifi, a lookup-powered marketplace for investments TIFIN Wealth, a system for advisors, prosperity professionals, and other intermediaries to provide superior individual outcomes Economical Responses, a digital platform of investor communities all run by Distill, a central digital distribution and insights motor using TIFIN’s data system.
TIFIN Clout is the progress promoting and shopper engagement platform within TIFIN Wealth. Clout provides meaningful outcomes — additional qualified prospects, speedier conversions, and engaged clients — for economic industry experts. Through a hybrid human + digital service, Clout supplies insights into how shoppers and prospective buyers engage with clean, trending, and individualized information.
Securities supplied as a result of Hightower Securities, LLC member FINRA/SIPC. Hightower Advisors, LLC is a SEC registered financial investment advisor.
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