Electronic Marketing and advertising Institute Acquired by BPP Education Group

British specialist and vocational schooling enterprise BPP Schooling Team has obtained Dublin-based digital advertising coaching and certifications company Electronic Marketing Institute (DMI). Conditions of the offer were being undisclosed.

BPP stated the acquisition would present “worthwhile advancement options” for the two providers as effectively as revenue synergies in guidance of their advancement.

DMI will proceed to function as an unbiased organization underneath its existing administration and continue to be headquartered in Ireland, but BPP will share greatest techniques and give its new subsidiary “options” as a member of the wider group.

BPP explained the deal, along with its new acquisitions of Estio Training and Firebrand Schooling, would enable the organization to supply “a broader portfolio of programmes” and increase its amount of consumers and learners.

With the backing of sponsor TDR, the team will seek to increase its geographical access with the strategic acquisition of pertinent schooling companies.

“The acquisition of Electronic Promoting Institute introduces a new vertical of programmes into the BPP portfolio. We are seeing an ever-increasing need from our purchasers and buyers that want to extend their skills in digital advertising,” stated Graham Gaddes, CEO of BPP.

“The acquisition of DMI will allow our clients to obtain industry major licensed programmes, whilst enabling the BPP Education Team to increase into new geographies and markets. The highly skilled staff at DMI are a great cultural in shape for BPP, and we glimpse forward to welcoming them into the BPP Education and learning Group.”

Ken Fitzpatrick, CEO of Electronic Marketing Institute.

Launched in 2009, DMI has licensed in excess of 55,000 folks with its digital marketing and advertising coaching portfolio, which extends from shorter programs to Masters-stage programmes. DMI has about 230,000 customers and associates with universities and education providers in over 100 nations.

The company has partnered with internet marketing experienced bodies these as American Marketing and advertising Association and the Australian Internet marketing Institute, and it also works in collaboration with lookup and general performance advertising leader Neil Patel Digital.

Ken Fitzpatrick, CEO of DMI, commented:”We are delighted to be element of the BPP Education and learning Group, as DMI embarks on the up coming chapter of development and results.

“BPP is an business chief in education, and we are on the lookout ahead to sharing our passion for finding out and delivering the greatest high-quality mastering working experience for our college students to travel functionality and equip the workforce of the long term.”

Houlihan Lokey were being advisors on the transaction on behalf of BPP/TDR Funds, Raymond James have been advisors for Digital Marketing Institute.

While Fitzpatrick remained with the organization, co-founders Ian Dodson and Anthony Quigley exited DMI when US expansion equity organization Spectrum Fairness took a the vast majority stake in 2017.

The most recent offered accounts for Electronic Promoting Institute Ltd present a €2.8m revenue in 2021, up from €1.7m in 2020. Top mother or father Electronic Advertising and marketing Holdings Ltd had net assets of €30.4m in 2021.

(Pic: Getty Photos)