Digital Internet marketing Developments in Rheumatoid Arthritis, 2022 Analysis Report That includes AbbVie, Janssen, Eli Lilly, Amgen, UCB, Pfizer, Roche, Sanofi, & Regeneron

DUBLIN, May possibly 05, 2022–(Enterprise WIRE)–The “Digital Promoting Tendencies in Rheumatoid Arthritis” report has been extra to’s offering.

AbbVie’s attained the optimum overall targeted traffic throughout RA patient web pages in the US, with 7.3 million people from February 2021 to January 2022, followed by Pfizer’s and Amgen’s

The optimum proportion of targeted traffic to branded client RA internet sites originated from immediate sources, adopted by paid out. and had the best proportion of traffic from direct research, adopted by

For affected individual branded websites, AbbVie spent the most on DDA for at $4.9 million, followed by AbbVie’s at $3.5 million, and Pfizer’s at $2.1 million.

For HCP web pages, AbbVie’s experienced the optimum quantity of overall people, totaling all over 190,000 visits from February 2021 to January 2022. The optimum proportion of website traffic to HCP websites in the US originated from organic and direct sources. experienced the optimum proportion of visitors from natural and organic lookups, followed by

In the US, Genentech and Sanofi were the leading businesses working with corporate social media channels to put up RA-connected information. AbbVie’s branded Full Medication Tracker application for Humira and Rinvoq experienced the best downloads in 2021.

In EUCAN, AbbVie is a primary player with higher traffic to its nation-specific branded AbbVie Treatment web sites, as effectively as Janssen with its

In EUCAN, AbbVie’s Instagram account in Spain had the maximum conversation for RA-associated posts. There had been couple EUCAN cellular apps with noteworthy activity in 2021, with Biogen’s Care+ Italia application acquiring the most downloads.


  • This report assesses crucial digital internet marketing metrics of pharma assets in rheumatoid arthritis (RA), like branded sites for individuals and healthcare pros (HCPs), cellular applications, and social media accounts

  • Metrics incorporate web page visitors volume, engagement, and resource, digital exhibit advertising and marketing (DDA), paid search engine optimization (Search engine marketing), mobile application downloads, and social media publish interaction

  • Countries involve the US, 4EU (Italy, France, Germany, and Spain), the Uk, and Canada (EUCAN)

Factors to Invest in

  • Recognize the electronic advertising and marketing aggressive landscape in RA, with a check out of leading patient and HCP branded assets across diverse areas

  • See what strategies pharma companies are using to generate targeted traffic to their RA branded property for affected person and HCPs, these kinds of as DDA and compensated Website positioning

  • Fully grasp what sources of site targeted traffic are producing the most visits to these assets, such as compensated Search engine marketing, social media, or natural queries

  • Evaluate top rated branded belongings for patients by how they deal with and help diverse affected individual desires

  • See what pharma social media accounts in RA are the most active and reaching the most engagement

  • See leading cell application choices in RA from pharma throughout different areas

Important Subjects Coated:

  • Government Summary

  • US Affected individual Branded Sites

  • US Hcp Branded Internet websites

  • US Digital Show Marketing and Lookup Motor Optimization

  • US Cellular Apps and Social Media

  • Eucan Branded Internet websites

  • Eucan Cell Applications and Social Media

  • Appendix

Providers Stated

  • AbbVie

  • Janssen

  • Eli Lilly

  • Amgen

  • UCB

  • Pfizer

  • Roche

  • Sanofi

  • Regeneron

For far more information about this report visit

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Laura Wood, Senior Press Manager
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